Step 1: Setting up a basic business Facebook page
You must first have a personal Facebook page in order to create a business page. If you do not have one please go to http://facebook.com and create a basic personal page and then you or us can create your business page. You will need a business page for an Ad Manager account so we can create ads for your business on Facebook. In setting this up there will be at various points along the way that need verification of information such as phones and email addresses if not already done so. Also with the Ads Manager account you will be required to enter you Credit Card information for Facebook to invoice you for your ads.
Open the following URL to create a business page on Facebook. (Or you can give us your Facebook login information and we can set it up for you.)
Once there, you’ll choose one of the following six categories for your page:
- Local business or place
- Company, organization, or institution
- Brand or product
- Artist, band, or public figure
- Cause or community
Keep in mind that you can change the category and name later on if needed.
Also, at this stage, it might be helpful to know that a physical address figures prominently in the setup of a local business or place, and the actual Facebook page will appear differently as well.
It’s something to think about when choosing a category.
Following the category selection, the next setup screen will ask for a descriptive sentence or two about your page, a URL, a Facebook page URL, and a profile picture. If you’ve selected a local business, you’ll also have the ability to select category tags to further define what your business offers.
About your page – You get 155 characters to describe your page. This description appears prominently near the top of your Facebook page on both desktop and mobile. Be as descriptive and helpful as possible.
URL – The web address for your store, company, or brand.
Facebook URL / username – You may have the option to choose a custom vanity URL for your page, i.e. facebook.com/yourbrandname.
(Facebook will ask that you reach 25 fans first before you can unlock a custom Facebook URL)
Profile picture – Upload a main profile picture/icon for your page. This photo will appear as your icon every time you comment on a post or publish in a news feed. Square dimensions are best. Facebook will force rectangular photos to be cropped to squares.
Step 2: Create and upload a cover image
By this point, your page is live for all the world to visit.
First thing, add a cover photo. The cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors.
The ideal Facebook cover photo size and dimensions are the cover photo dimensions are 851 x 315px, of which only the center 563 x 315px portion of the picture appears on mobile.
There are a number of photo editing apps like Pic Monkey or BeFunky can help with creating images of just the right dimensions. . Canva is another super helpful tool for Facebook cover photos as it comes with several premade templates that look great right out of the box. If you want us to design you a cover we would be more than happy to, if that would be helpful.
Once you have created your cover image, upload it to your page by clicking on the “Add a Cover” button. It will look like this, which I am sure you have seen before.
If you happen to upload an image that isn’t quite the exact dimensions of the Facebook cover, you’ll have a chance to move and edit the image to fit the available window. When you’re happy with the final look, you can click “Save Changes,” and you’ll be set!
Step 3: Fill out your profile completely
Next, you can fill out your profile even more by adding information to your Page Info section. To access this section, click on Settings in the top menu bar on your page, then click Page Info.
Your name and category will be filled in already. Some of the most helpful bits of information to add next might be:
Start Info – You can choose when your company or product was founded, created, started, or launched. This information will appear on the history timeline to the right of your page’s feed and as an update at the very bottom of your main feed.
Address – Enter this if you want people to be able to check in via Facebook when they’re near your place.
Long description & Mission – Add additional details that explain your business or brand even further. This is a great way to go beyond the 155 character description that appears on the main page.
Phone number / Email address – Add additional contact information.
All of these details will appear on the About tab of your Facebook page.
Step 4: Add Page Roles to your business page: that would be us
If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access for various roles you want them to have. To access your business page you will need to grant permission to those you want to work with your pages and Ad Manager for your Facebook campaigns.
There are several roles that you can choose from, but we need you to set us as Admin (Administrator)
Admin – Complete and total access to everything (you are an admin by default)
Editor – Can edit the Page, send messages and post as the Page, create Facebook ads, see which admin created a post or comment, and view insights.
Moderator – Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.
Advertiser – Can see which admin created a post or comment, create ads and view insights.
Analyst – Can see which admin created a post or comment and view insights.
To add page roles, go to your page settings and the “Page Roles” section. You can type in the name of any Facebook person who want to grant access to. Alternately, you can type in an email address associated with a Facebook account.
Step 5: Publish your first post
Add content to your page by publishing a post—a status update, a link, a photo, a video, an event, or a milestone. New, fresh content on your page will make it look all the more enticing once new visitors come over to check it out.
Your Facebook Business page is up and ready to deliver awesome content to your fans and grow your social presence.
Next we will be adding your account into several of our Facebook management tools and there will need to be some verifications with you. We will coordinate this when that event is ready to take place.
We look forward to help you grow your business,
The HypnosisTIP Team